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Joe Bauldoff.

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Help Children in Haiti

Yikes. Take six fonts, a corporate logo re-designed several times over by the boss’s interning nephew, a lolcat naming consultant, and an unfortunately phallic bottle… and you get the new Pepsi brand. They are also murdering their competent Gatorade bolt logo, too. Srsly.


Yikes. Take six fonts, a corporate logo re-designed several times over by the boss’s interning nephew, a lolcat naming consultant, and an unfortunately phallic bottle… and you get the new Pepsi brand.

They are also murdering their competent Gatorade bolt logo, too. Srsly.

October 27 200815 notesComments (View)
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  1. sicoactiva reblogged this from matiasjajaja
  2. petehillhouse reblogged this from allisonweiss and added:
    Oh God, My Eyes! Seriously,...could bring myself to
  3. studionabi reblogged this from bauldoff
  4. capnbringdown reblogged this from bauldoff
  5. allisonweiss reblogged this from nickmcglynn and added:
    hope someday I can make millions of dollars for designing something so ugly. And, I’m sorry for saying this on a blog...
  6. nerviosismo reblogged this from bauldoff
  7. cudge reblogged this from bauldoff and added:
    I ht it hw dsignrs hv bgn t ht vwls.
  8. allpointsnorth reblogged this from bauldoff and added:
    Indeed. “If it ain’t broke, don’t fix it”, eh? The handwritten Coke...first logo that they...
  9. matiasjajaja reblogged this from bauldoff
  10. jennyyo reblogged this from bauldoff and added:
    Pepsi, No.2 in more ways than one.
  11. nickmcglynn reblogged this from thillythenny
  12. thillythenny reblogged this from bauldoff and added:
    new branding, specially the pepsi font. not...changing icon though… yeah, I get it max if...
  13. clrcrtq reblogged this from benjaminf
  14. benjaminf reblogged this from bauldoff and added:
    Knew that they wanted to change it but these ones are… muy malo.
  15. bauldoff posted this