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MakingOf has posted a video clip of the Up In The Air film title sequence, created by Shadowplay Studio. Shadowplay was also behind the titles to Jason Reitman’s Juno and Thank You For Smoking films.
In this interview, Reitman said this about collecting the aerial footage seen in the titles:
(Shadowplay) came up with this idea of vintage moving postcards, the most complicated element of which was getting this aerial footage that seems like film. I figured you put a camera in a plane, you put it up in the air, you point down, you get aerial footage, right? I really thought it would be that simple. It was so complicated. Every time you see aerial footage in a movie it’s from a helicopter at 12,000 ft. To get it from 25,000 ft, first we went up with a jet and we had a camera that was going through this bubble system, except the optics weren’t good enough and atmosphere was giving us trouble. Then we went up with a propeller plane and the pilot had to wear an oxygen mask to get up that high; we took a camera out on a wing, we went digital instead of film, and then the camera would not go straight down, so they’d have to put the plane into a dive to get the camera to go down. I mean it was just like unreal how hard it was to get this footage. But I’m really happy with the results and of course it made for fun opening titles.
Additionally, Apple has a short featurette about Shadowplay and the Up In The Air titles.


MakingOf has posted a video clip of the Up In The Air film title sequence, created by Shadowplay Studio. Shadowplay was also behind the titles to Jason Reitman’s Juno and Thank You For Smoking films.

In this interview, Reitman said this about collecting the aerial footage seen in the titles:

(Shadowplay) came up with this idea of vintage moving postcards, the most complicated element of which was getting this aerial footage that seems like film. I figured you put a camera in a plane, you put it up in the air, you point down, you get aerial footage, right? I really thought it would be that simple. It was so complicated. Every time you see aerial footage in a movie it’s from a helicopter at 12,000 ft. To get it from 25,000 ft, first we went up with a jet and we had a camera that was going through this bubble system, except the optics weren’t good enough and atmosphere was giving us trouble. Then we went up with a propeller plane and the pilot had to wear an oxygen mask to get up that high; we took a camera out on a wing, we went digital instead of film, and then the camera would not go straight down, so they’d have to put the plane into a dive to get the camera to go down. I mean it was just like unreal how hard it was to get this footage. But I’m really happy with the results and of course it made for fun opening titles.

Additionally, Apple has a short featurette about Shadowplay and the Up In The Air titles.

January 31 2010299 notesComments (View)
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  1. alexzabbey reblogged this from mxvltr
  2. staninamedalla reblogged this from hardgraft
  3. fancier reblogged this from inothernews and added:
    the site two if by see has video of the titles.
  4. marcelommp reblogged this from binkythedoormat and added:
    Direção de arte da abertura Classe A, o filme legalzinho. binkythedoormat:
  5. pricklypear reblogged this from jesuisperdu and added:
    Air. Good film too.
  6. milkandbookies reblogged this from jesuisperdu
  7. letthestarsshine reblogged this from jesuisperdu
  8. lazylinepainterjayne reblogged this from jesuisperdu
  9. indistinctexplosion reblogged this from jesuisperdu
  10. jesuisperdu reblogged this from dubliner and added:
    dubliner, binkythedoormat & matthewb:...The excellent opening titles for Up In The Air by...
  11. jonmak reblogged this from matthewb
  12. blogdemoi reblogged this from matthewb and added:
    Air” en français (un billet dessus traîne quelque part sur ce blog). Un film accessoirement sponsorisé par American...
  13. sollero reblogged this from binkythedoormat
  14. maitababy reblogged this from binkythedoormat
  15. chee-z reblogged this from binkythedoormat
  16. cureforcuriosity reblogged this from binkythedoormat and added:
    This was my favorite part of...Air, actually. binkythedoormat:
  17. vivatype reblogged this from matthewb
  18. missxtroubleclef reblogged this from binkythedoormat and added:
    cool stuff!:DDDD
  19. lkhleang reblogged this from binkythedoormat
  20. dibdabdebi reblogged this from binkythedoormat
  21. nightswimming reblogged this from binkythedoormat
  22. juellasaurus reblogged this from binkythedoormat and added:
    Saw this movie yesterday; absolutely LOVED the...titles. There’s something about aerial...
  23. sabst3r reblogged this from binkythedoormat
  24. dubliner reblogged this from binkythedoormat
  25. binkythedoormat reblogged this from matthewb and added:
    The excellent opening
  26. smallpaw reblogged this from bauldoff
  27. geospiza reblogged this from dereklee
  28. dereklee reblogged this from matthewb
  29. jackarcher reblogged this from lukees and added:
    Without question, one of the best DVD covers
  30. wakingupisthehardestpart reblogged this from bauldoff
  31. zebrapoo reblogged this from matthewb
  32. natedillon reblogged this from matthewb
  33. guarant33d reblogged this from flatguy
  34. stranomavero reblogged this from inothernews
  35. omnialx reblogged this from matthewb
  36. reinierladan reblogged this from matthewb
  37. flatguy reblogged this from monicagellerb
  38. pedro10 reblogged this from matthewb
  39. dummydonuts reblogged this from inothernews
  40. padayon reblogged this from inothernews
  41. monicagellerb reblogged this from inothernews
  42. inothernews reblogged this from matthewb
  43. matthewb reblogged this from mxvltr and added:
    Opening titles for Jason Reitman’s Up In The Air by Shadowplay Studio. Apple has a behind-the-scenes featurette on
  44. stadtleben reblogged this from bauldoff
  45. pedropablo2010 reblogged this from mxvltr
  46. jessiiiky reblogged this from scrambleditlog and added:
    Such a good movie. Yeah, it dragged on. Yeah, it wasn’t really my kind of movie. But I watched it with two of my...
  47. scrambleditlog reblogged this from viereckige-augen
  48. dbg reblogged this from lukees
  49. brainofg reblogged this from bauldoff
  50. brainofg reblogged this from lukees
  51. laurrr reblogged this from hardgraft and added:
    Best Clooney opening credits anyway…
  52. mirkoclaus reblogged this from lukees
  53. bastienlabelle reblogged this from hardgraft
  54. thebrianhayes reblogged this from hardgraft
  55. viereckige-augen reblogged this from hardgraft
  56. hardgraft reblogged this from mxvltr
  57. almosthere reblogged this from bauldoff
  58. prusso reblogged this from bauldoff
  59. verbalized reblogged this from lukees and added:
    (reblogged from lukees) Up In The Air’s opening credit sequence really grabbed me, probably partially because I’ve...
  60. whatsmyname reblogged this from placesthatpull
  61. badseed reblogged this from bauldoff
  62. jamesdrewe reblogged this from lukees
  63. placesthatpull reblogged this from lukees
  64. wellenschlag reblogged this from kristinberlin and added:
    der trailer ist vielversprechend.
  65. raaarwwwwandy reblogged this from sciap and added:
    this is a really good opening sequence. the designers actually hit a good note with the imagery and type selection. I...
  66. un reblogged this from lukees
  67. assortedgoodness reblogged this from bauldoff
  68. mxvltr reblogged this from lukees
  69. almosthere- reblogged this from corcarpemei and added:
    Some of the coolest opening titles, bar none! And no CGI!
  70. caitlinkimball reblogged this from animinimalism
  71. sciap reblogged this from bauldoff
  72. claude reblogged this from lukees
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  77. zainyk reblogged this from lukees
  78. wowrau reblogged this from bauldoff and added:
    saw it. I love that typeface.
  79. lukees reblogged this from benjaminf
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  86. ticklr reblogged this from kristinberlin
  87. dantheuscfan reblogged this from bauldoff and added:
    intro. Worked perfectly....wondering how they gathered such
  88. thehoax reblogged this from bauldoff
  89. ricochet reblogged this from bauldoff
  90. uuuuala reblogged this from bauldoff
  91. corcarpemei reblogged this from bauldoff and added:
    Sometimes you can judge...a film’s case, its opening title sequence) and
  92. kristinberlin reblogged this from bauldoff
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  95. bauldoff posted this