
Mike Elgan describes The 8 Secrets That Make Apple No 1 (via core77):
Secret 1: Engineering supports design — no exceptions
Secret 2: Fewer is better
Secret 3: The experience is the product
Secret 4: The product is the product
Secret 5: You can’t please everyone, so please people with good taste
Secret 6: Leave the past behind
Secret 7: Product names are important. Really important
Secret 8: Group affiliation is the driver



