
50 Cars or 1 Coach? This question was asked by Flygbussarna, the Swedish airport coaches, since one bus carries 50 people, but only leaves the CO2 footprint of about 4 cars.
To drive their point across (see what I did there?), Acne Advertising illustrated these facts by creating a Flygbussarna coach sculpture by the road leading to Stockholm Airport out of fifty cars. This video is also an insightful overview of the entire campaign arc. Photography by Johan Warden. (via yuoak)



